Kent venues can sign up for free beer this Christmas
Take part in the Krušovice Czech Lager campaign this Christmas
While Christmas often brings spiced ales and mulled beverages, there remains room for those who prefer lighter alternatives that still offer complexity and body.
This winter, Kent venues looking to refresh their premium lager range can also engage customers in a festive and interactive way.
Operators can take away TWO FREE 30L KEGS of Krušovice Czech Lager by taking part in the brand’s Christmas Advent Calendar activation. ENTER HERE
Participating venues will receive 24 days of ready-to-post social media content through December to post out through their channels.
Each day, the first three customers who correctly identify the daily image can also win a free pint of Krušovice. Outlets will also benefit from co-branded content, making it a simple and engaging way to attract visitors during the festive season.
Driving Footfall - Daily giveaways encourage customers to visit regularly, creating excitement and bringing more people through your doors throughout December.
Low Effort for Staff - No extra admin or sign-ups needed. Simply schedule all posts once at the end of November and let the campaign run itself throughout December.
Boosts Social Media Engagement - Fun, interactive posts encourage likes, shares, and comments, helping you stay visible while building stronger connections with your followers.
Creates a Festive Atmosphere - Daily reveals and giveaways generate buzz and make your venue feel lively and seasonal.
If you want to take part or know a venue that would, this Christmas, Email info@kingfisherdrinks.com or click here: HERE
Krušovice: Over 400 Years of Brewing a Beer Truly Fit for a King
Krušovice is not just another lager on tap, it is a piece of royal brewing history, still served today at official events in Prague Castle. A quiet nod to tradition that can add a touch of difference to any drinks offering this winter.
In 1581, a small brewery in the heart of Bohemia caught the attention of King Rudolf II, a bold and eccentric ruler known for his passion for the arts, sciences, and all things extraordinary. From the first sip, he was captivated by the beer’s exceptional quality and purchased the brewery, making Krušovice the only beer ever owned by the Czech Royal Family.
More than 400 years later, Krušovice is still brewed with the same commitment to quality and tradition, using only the finest Czech ingredients including the world-renowned Saaz hops. These carefully selected ingredients contribute to the balanced flavour profile that defines Krušovice: full bodied yet clean, with a crisp finish and gentle bitterness.
While beer is often associated with warmer months, the colder seasons offer a unique opportunity to explore fuller flavours and satisfying pairings. Krušovice’s crisp profile makes it a compelling choice during winter, pairing especially well with traditional British dishes such as shepherd’s pie, beef hotpot or vegetable casseroles. It is a beer that complements these warming winter favourites, making it a versatile option for food led venues looking to elevate their drinks offering in the colder months.
Drinking habits are evolving. Beer drinkers are increasingly interested in discovering new lagers beyond the mainstream. According to the recent Boring Beer Index by Kingfisher Drinks, 71 percent of respondents said they were sometimes or always bored by the beer ranges they encountered. This issue impacts consumer satisfaction, with 53% rating beer range as extremely or very important when choosing a pub or bar, and 20 percent admitting they would leave a venue for a better beer selection elsewhere.
