First look inside KSi's 'Sidemen' retail space at Bluewater in Kent
Sidemen Clothing opened at the weekend
YouTube collective the ‘Sidemen’ opened their first ever physical retail space at Kent shopping and leisure destination Bluewater.
It will be the only place fans can purchase official Sidemen merchandise, other than their website.
Founded on 19 October 2013, Sidemen is made up of seven best friends, including rapper and boxer KSI.
The creators are known for their groundbreaking social content, amassing millions of subscribers and billions of views collectively. They originally started out playing video games together and later branched out into more varied content. Since January 2018, they have uploaded weekly videos to their group channel under the banner of Sidemen Sunday.
Matt Peters, MD of Sidemen Clothing added: “The Sidemen are undeniably pioneers in the rising world of creator led brands and this is another huge moment which further cements that. The Sidemen and team at Sidemen Clothing are incredibly excited for the launch of our first ever store at Bluewater. I’m looking forward to seeing the brand evolve in the retail space and create a closer connection to the Sidemen fans.”
Sidemen Clothing will be located on the Upper Rose Gallery of Bluewater, next to Apricot. Store opening hours for the opening weekend are Saturday 15th July, 9am – 9pm, and Sunday 16th July, 11am – 5pm. Bluewater is anticipating the new store to be busy this weekend and queuing may be required if the store hits capacity.
